Digital Marketing Manager
We are looking for a passionate and seasoned digital marketer to join our team in Pune. You must be an analytical thinker, able to test and experiment aggressively to find winning tactics and strategies, relying purely on numbers to optimize and expand existing marketing channels to acquire and retain customers. You should be able to observe, analyze, interpret and present the stories behind the wins and losses through the digital marketing channels.
Own: the end-to-end including tactical and creative strategies that are scalable and produce profitable ROI across all paid and organic digital marketing channels. Own the budget, forecasted and actual metrics and KPIs -- from impression to conversion. Own market intelligence and competitive landscape.
Execute: campaign strategies across platforms like LinkedIn, Facebook, YouTube, and Google improving their relevance and effectiveness for our target audience. Digital marketing strategies to drive relevant traffic to website and drive inbound enquiries and conversions. Execute all digital marketing components from email marketing, SEO, SMM, SEM and ensure better user experience on the website through responsive design and engaging content to drive, engage and convert visitors. Design, build and maintain our social media presence.
Measure: every campaign across all marketing channels. Analyze data from multiple sources to uncover new opportunities for growth and optimize campaign strategy. Drive changes to our sales and marketing processes based on what you learn.
You are a great fit, if you have:
undergraduate or master’s degree with concentration in digital marketing.
B2B SaaS product marketing background with strong international customer presence.
6+ years in a performance marketing role with experience in managing acquisitions-based paid digital marketing platforms.
proven experience in managing annual budget with ROI accountability.
experience in identifying target audiences and devising digital campaigns that attract, engage, inform and convert.
experience in optimizing landing pages and user funnels.
experience with A/B and multivariate experiments.
solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
familiarity with marketing automation tools such as Marketo, Pardot, Hubspot and Google Analytics.
end-to-end understanding of the advertising process, campaign set up, tracking, optimization, and attribution.
experience in setting up and optimizing Google Adwords, LinkedIn, YouTube and Facebook campaigns along with the knowhow of how to leverage Instagram, Reddit and other platforms to engage relevant audiences.
demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
strong quantitative skills and the ability to analyze data and make data driven decisions. Proficiency in Excel: VLOOKUP, Pivot Tables, etc.
understanding and experience using 1st and 3rd party data to drive performance.
the ability to identify trends and insights, and optimize spend and performance based on the insights.
outrageously strong reporting and presentation skills.
demonstrated ability to perform at an aggressive velocity with experimental mentality.
About The Company:
OnlineSales.ai is into the fascinating world of artificial intelligence and its amalgamation with the fields of co-op marketing, online commerce, and data analytics. Founded in 2017, has witnessed a staggering growth curve with our ingenious monetization stack, designed for online marketplaces and aggregator networks.
OnlineSales.ai is a perfect space to grow professionally, in the very progressive Enterprise B2B Technology SaaS company with a focus on relentless innovation and collaborative excellence. We provide a perfect ambiance for acquiring technical competency, growth mindset and innovative attitude; backed with unabashed friendliness, flexibility, and harmony that fills our working space with perfect energy, always propelling us towards our unified passion and commitment. More information available at: https://onlinesales.ai/
What you can expect from OnlineSales.ai:
Meaningful work. This is not just a job. You can find a job anywhere. This is a place for the bold to get paid who make a real impact on business.
Be a part of something (really) big. Not just any problem, the ones that are filled with purpose and meaning.
No red tape. Say goodbye to pointless meetings or political hoops to jump through. We’re scrappy, believe in autonomy and empower our teams to do whatever it takes to do the unthinkable.
We ignite the best in you. We exist not only to deliver meaningful innovation but to ignite and inspire the creative problem solver in you.
A creative, come-as-you-are environment. Our team never stops pushing you to be the best that you can be and still makes time to have some fun.
Enjoy new skills and hobbies like being a quiz master, playing board games, trying your hands-on percussion, playing Djembe.
If you’re excited with our company’s vision and want to start the path of becoming one of our future leaders, we’d like to hear from you.